Fiume is an entrepreneur who has been in business for over 20 years. He owns several businesses and prides himself in creating companies resilient to economic fluctuations. His secret to success is taking risks.
Unlike many “old school” entrepreneurs who don’t want to take risks, Brandon always looks for new opportunities. For Brandon, trying new things is the key to success. One of his ideas revolves around the turf business. The home improvement market is enormous, but per Fiume, there are a few trade tricks to develop a business to operate in seven figures. And Fiume did, with his bootstrapped three companies running countrywide.
How Does a Business Stay Resilient?
Turf business is an excellent option for those looking to start their own business, Fiume says. There are few barriers to entry, and the profit potential is high. In addition, turf business is a relatively simple concept that can be scaled up or down as needed, making it a versatile option for those looking to get started in the world of entrepreneurship. The recession has forced many people to become entrepreneurs. And while it’s not easy, it can be very rewarding. If anyone is considering starting a business, Fiume shares a few tips.
The key is doing data-driven research and testing it through trial and error. Fiume points out that before any business starts, it’s crucial to do objective market research and make sure about all the potential shortcomings of the idea – and solve them. For Fiume, the demand side is critical. Solving a problem and providing real value comes from recognizing the opportunity and having a vision. For some, the turf business might not be the number one option, but the numbers don’t lie.
As per recent research, the turf business is a thriving industry, despite all the economic ups and downs in the past two years. In 2019, the global artificial turf market was estimated at USD 2,765.6 million, reaching over USD 2,909.2 million in 2020. It makes turf business a viable option for entrepreneurs looking to enter the business world.
Talent Without Hard Work Is Useless!
Not giving up can’t be overstated. Fiume points out that starting a business takes work, and there will be challenging times. But that shouldn’t stop anyone from reaching their goals. Believing in yourself is critical. Everyone can succeed, but not all are willing to do the work, as per Fiume!
Brandon believes that talent comes out to the spotlight when you work on it, as much as you work on your idea. When people look at those who achieved success, they have a hard time seeing the amount of work that person invested - the months and years of their lives filled with countless sleepless nights - but instead, all they believe is that success comes only through talent or one bright idea.
“We often ignore that something exists if we don’t see it, but that’s how people are,” he says. “There is one more thing that people often misconstrue. That talent can get you far. It surely can, but if you don’t put enough work into your talent, you won’t get anywhere. It won’t matter even if you are the most talented person in the world."
